start a business

The thought of owning your own business seems exciting and actualizing it seems like a dream come true for any prospective entrepreneur. You can be your boss, working at your own pace without being answerable to anyone. No wonder so many people idealize being a small business owner. 

However, it is essential to know that while working for yourself seems ideal, a lot of people are not properly prepared for the amount of time, finance, research, and patience that starting a business requires. 

Not to panic, we’ve come up with five interesting tips to start and successfully run a small business with little investment. Here are our tips:

Focus on Free Marketing by Telling People Around you About Your Startup and What you do:

start a business

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Informing your friends, family, past colleagues, and business contacts about your new business will go a long way to help you advertise your business. Always have it at the back of your mind that you are your first customer and the only way to attract more customers is through adverts. 

You can use mediums like phone calls, email marketing, and social media profiles to spread the word about your new business venture. Also, you can use your past business contacts who are capable of introducing your brand to their professional connections.

Collaborate With Established Brands:

One of the best and safest ways to grow progressively in business is to partner with an established company. The concept of using collaborative marketing especially with a  known establishment is to increase your brand recognition, customer value, and customer retention for your product or service.

Expand Your Social Media Presence:

start a business and take care of social media presence

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Social media marketing can help you introduce your business to your potential customers by targeting your adverts to reach them. Hence, we recommend that you increase your social media advertising budget as it can add value to your company and ensure that you enjoy a high return on investment (ROI).

Think About Angel Investors and Crowdfunding:

These are two interesting ways on how you can fund your business aside from the popular means of collecting bank loans. 

  • Angel Investors: These are wealthy individuals who wish to invest in your business for partial ownership of your company. 
  • Crowdfunding: If you believe in the idea of your business, you can decide to take it to the masses and try to convince them to fund your business. 

Always Start Your Business Small, Manage Your Finances, and Avoid Unnecessary Expenses:

To start a business from scratch, there is a need to avoid some expenses through overspending as it can be a threat to your business. Being able to avoid frugality at the beginning of your business is a major factor that decides the success or failure of your business. 

Also, we recommend that you focus on a particular product or service as it will aid you in streamlining your target audience, and helps you build from there as the enterprise strengthens. 


Starting and running a business can be difficult if you don’t know the right steps to take. Owning a business is not for everyone as it requires that you invest your time and money. So many people don’t know the vast amount of effort that is required to start and maintain an enterprise. 

Furthermore, the enthusiasm and willingness to sell your product or service can’t be bought or learned. However, if you feel that you’re up to the task, you will surely find years of excitement and monetary gains by launching your own small business. 

With these tips, we’ve provided it will go a long way to help you start a business, run it properly, and invest at the right moment. By doing this, we are sure you’d add so much profit to your product or service progressively. 

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