martech industry

The MarTech industry continues to grow massively, to say the least. It is forecasted to grow up to $8.3 billion in annual revenues by 2021. 

Just like every other industry, MarTech trends come and go, hence, staying up to date with industry changes will keep you a step ahead of your competitors and even help you do your job better. 

Also, taking advantage of the latest strategies and tools in MarTech has the potential to enhance your workflow and the customer experience you offer as well. Below are some predictions on how the MarTech industry looks in 2020 and beyond:

TikTok Will Be the New Instagram 

Everyone makes use of social media, but marketers prefer to use the same platforms that everyone else uses. These go-to platforms include Facebook, Twitter, and LinkedIn. People are not aware that TikTok is thriving with over 500 million active users on this platform and it’s still growing. 

tiktook martech industry

The platform is user friendly and it features TikTok Analytics for Pro Accounts, providing detailed insights into how your content is performing. These insights will help you to determine your best traffic sources, times of the day to post, types of content, and so on. 

If you intend to add a new social network into your MarTech plan for 2020, look no further. It is quickly becoming saturated, hence, we recommend that you begin to use this platform before its too late.

Webinars Will Be Your Top Lead Nurture Channel 

So many companies now publish blog posts, podcasts episodes, and even videos, but they often overlook Webinars as it is underrated. Webinars are still in use to grow brands and nurture leads, however, its effectiveness has yet to wane. 

It has models like the ClickMeetings webinar flywheel that ensure that you make the most use of the opportunities for webinar personalization, automation, and optimization over time. The flywheel helps you to approach growth momentum holistically.

webinar martech industry

Digital Products Like Courses Will Only Get Hotter 

Once an e-commerce site is mentioned, the first thing that comes to people’s mind is physical products. Nonetheless, the paid online learning space keeps growing rapidly and it is expected to hit a $2.25 billion market size by 2025. 

Which is the reason why digital products will continue to mold into one of the most powerful products to sell moving into the new year? Particularly, courses are now all the rage right now. There are so many benefits of selling info products like a course as well. 

One of the first is that it requires no inventory and has much lower maintenance than physical goods. That means there is no need to worry about tracking numbers or SKUs. Owning the rights to the right is a huge upside as you do not have to involve yourself in business models like drop shopping or wholesaling. 

We recommend that business owners should take advantage of platforms that make publishing, creating, and marketing courses easy. With this platform, it will take your business to new heights, thereby making it easy to set up your website and build out your information products. 

Also, it will help you to start selling your items using automation workflows that span various communication channels. A major game-changing feature is the newly relaunched page builder called “pages.”

Pages come in with numerous optimized pre-built themes for sales pages, homepages, landing pages, and so on. Some of its preset sections include hero images, FAQS, pricing tables, and many others that will help you save time from developing these designs by yourself. 

The extremely intuitive editing experience makes it for you to set up complicated design effects like video backgrounds, object overlays, and timed animations. 

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